On Writing Content For Your Website In Your Non-Native Language

Last week a Russian colleague asked me a question about website content. She was concerned that her English wasn’t good enough for crafting an excellent marketing copy or writing blog posts and she was afraid that a subpar work would scare off potential clients. I figured that this problem might be quite common for non-native speakers of English and decided to turn my reply to her into this blog post.   I want to start with clarifying my position on two things.   Recently I’ve come across an opinion that a translator should be native or near-native in both the source and the target...