You’re genius, what are you doing

That's a strange title for a post, don't you think? This is the back translation of a phrase I got after translating my site with the help of this service that uses machine translation. This is what Russian-speaking visitors of my website would see on the main page instead of 'You are brilliant at what you do'.   I consider myself to be someone who appreciates innovation. I'm not exactly geeky, but I do enjoy many things our highly technological world has to offer. I believe that we're living at an exciting time.   Remember the moment in Interstellar when Donald says to Cooper:...

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Website Localization: 6 simple tips for startups

Today I was tweeted at by someone who sent me a link. I clicked it and I had conflicting emotions about what I saw.   It was a landing page for a new service connected with travel and I love travel and everything that has to do with it.   The site had nice design. I’m not a designer, but as an ordinary user I found it appealing. Sleek font, bright colours, nice pictures.   However, there was a couple of things that were ruining the impression for me. They were language related. So I decided to take some time and write this post with a list of...

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App localization: 11 reasons to provide high-quality translation for your app

App localization can be overwhelming. You have so many decisions to make! What languages to translate your app into? Which service provider to choose? Professional translation services might seem pricey. However there are some good reasons to invest into them.   In this post I will discuss these reasons and provide some tips on how to find an experienced translator, who can help you launch your app successfully in the new market.   Reasons for providing high-quality translation for your app   1. You only have one chance to produce the first impression   This is commonplace but it is often overlooked. Asking your friend, who learnt Spanish at high-school,...

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