I knew, I would have a blog from the moment I decided to set up a site. Firstly, it’s good to have one for SEO purposes. Secondly, I’ve always liked Carrie Bradshaw from Sex and the City and the way she sat in her stylish apartment in front of a small table writing some witty article on her laptop.
One thing that was kind of stopping me was the fear that I won’t have enough ideas to write the posts consistently. I guess, many bloggers-to-be have the same doubts. This is why I decided to share my sources of information and inspiration. I deliberately tried to be as general as possible, so that you could use these ideas for your business blogging, even if you are not a translator.
- Your experienceWe all have stories to tell. You might have seen this post by my colleague Dmitry Kornyukhov, in which he shares some of his experiences as an interpreter. I have a couple of stories of my own and I’m sure you do, too. It’s amazing how many things happen in our work life every day, if you think of it. Victories and failures, interacting with clients and colleagues, ethical dilemmas — they all make great material for posts.
- Talking to colleagues and (potential) clientsIn my case it’s rather reading posts and tweets written by them, but it works well too. This is how I got the idea for my previous post. If there’s one thing I would have done differently regarding my translation career, I would have started making connections with other translators much earlier, because their stories and ideas have become a huge source of inspiration for me. And what better way to write a post that will be of use to your customers can you think of, than to discuss their problems or read something that’s interesting to them?
- Google AlertsThis is a great way to get new articles from all over the Internet delivered right into your inbox. You can choose a few topics and it takes only a couple of minutes to scan their names and choose which ones you’d want to read or share.
- MediumThis is another source of great content and food for thought. I have subscribed for a few topics and scan through the list of posts every morning while having breakfast.
- Subscription to LinkedIn groups news or news-lettersI get the news from several industry groups and a couple of news-letters. This helps me stay on top of what’s going on in the industries where my potential clients work.
And what about you? Where do you get your blogging inspiration from?
Photo by Death to The Stock Photo
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